Privacy policy

Last Updated: 28 July 2026

Lil Cubs respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, store, and protect your information when you visit, browse, contact us, create an account, or place an order through LilCubs.pk.

By accessing or using our website, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

Lil Cubs is an online children’s clothing store based in Lahore, Pakistan.

Our website is operated through Shopify and may use third-party service providers to process orders, deliver products, provide customer support, measure website performance, and improve the shopping experience.

Established in 2012, Lil Cubs is a trusted Pakistan-based kidswear brand offering stylish and affordable clothing for children.

2. Information We Collect

Depending on how you use our website, we may collect the following information:

Personal and Contact Information

  • Full name
  • Phone number
  • Email address
  • Billing address
  • Shipping address
  • City, province, postcode, and country

Order Information

  • Products purchased
  • Selected sizes, colours, and quantities
  • Order number
  • Order value
  • Payment method
  • Delivery and tracking details
  • Exchange, return, or complaint information
  • Previous order history

Payment Information

Payments may be processed through banks, payment gateways, cash-on-delivery services, or other authorised payment providers.

Lil Cubs does not normally receive or store complete debit or credit card details. Payment information is processed by the relevant payment provider according to its own privacy and security practices.

Technical and Browsing Information

When you visit our website, certain information may be collected automatically, including:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Approximate location
  • Pages viewed
  • Products searched or viewed
  • Items added to the cart
  • Time spent on the website
  • Referring website or advertisement
  • Cookie and device identifiers

Communication Information

We may collect information you provide when you:

  • Contact customer support
  • Send a WhatsApp message
  • Submit a website form
  • Request an exchange or return
  • Respond to a survey
  • Leave a product review
  • Subscribe to promotional communications

3. How We Collect Information

We may collect personal information:

  • Directly from you when you place an order or contact us
  • Automatically through cookies and similar technologies
  • Through Shopify and applications connected to our store
  • From courier and logistics companies
  • From payment and fraud-prevention providers
  • From advertising, analytics, or social-media platforms
  • From customer-support and communication services

4. How We Use Your Information

We may use your personal information to:

  • Process and confirm orders
  • Verify customer and order details
  • Arrange payment and delivery
  • Send order confirmation and tracking updates
  • Communicate through phone, email, SMS, or WhatsApp
  • Provide customer support
  • Handle exchanges, returns, complaints, or refunds
  • Detect and prevent fraudulent or suspicious transactions
  • Maintain financial, tax, and order records
  • Improve our products, website, and customer experience
  • Analyse website traffic and shopping behaviour
  • Personalise website content and product recommendations
  • Measure the performance of advertising campaigns
  • Send offers, promotions, and updates where you have opted in
  • Meet applicable legal, regulatory, and business requirements

5. Marketing Communications

Where you have provided consent or where otherwise permitted, we may contact you about:

  • New arrivals
  • Sales and discounts
  • Restocked products
  • Special offers
  • Brand updates
  • Abandoned shopping carts
  • Relevant product recommendations

Marketing communications may be sent through email, SMS, WhatsApp, or other communication channels.

You may unsubscribe at any time by:

  • Using the unsubscribe link in an email
  • Replying with an opt-out request
  • Contacting our customer-support team

Unsubscribing from marketing messages will not stop essential communications related to active orders, deliveries, exchanges, or customer-support requests.

6. How We Share Your Information

Lil Cubs does not sell your personal information for monetary payment.

However, we may share limited information with trusted service providers that help us operate our business, including:

  • Shopify and ecommerce technology providers
  • Payment processors and financial institutions
  • Courier and logistics companies
  • Order-verification providers
  • Customer-support platforms
  • Website hosting and security providers
  • Analytics and website-performance services
  • Advertising and social-media platforms
  • Email, SMS, and WhatsApp communication providers
  • Review and loyalty programme providers
  • Accountants, legal advisers, and professional consultants
  • Government or regulatory authorities where required by law

We share only the information reasonably necessary for these providers to perform their services.

Depending on the privacy laws in your country, the use of advertising cookies or personalised advertising services may be considered “sharing” of personal information. Where required, customers may manage these choices through our cookie or privacy controls.

7. Shopify

Our online store is hosted and operated through Shopify.

Shopify may process information relating to:

  • Store visits
  • Customer accounts
  • Orders
  • Payments
  • Checkout activity
  • Fraud prevention
  • Store performance
  • Customer preferences

Shopify processes this information according to its own terms, security standards, and privacy practices.

8. Cookies and Similar Technologies

LilCubs.pk uses cookies and similar technologies to operate the website and improve the shopping experience.

Cookies may include:

Essential Cookies

These cookies are necessary for important website functions such as:

  • Shopping cart
  • Checkout
  • Security
  • Customer login
  • Order processing

Functional Cookies

These cookies may remember:

  • Language preferences
  • Location preferences
  • Recently viewed products
  • Saved settings

Analytics Cookies

These cookies help us understand:

  • How customers use the website
  • Which pages are visited
  • Which products are popular
  • Whether website features are working properly

Advertising Cookies

Where enabled, these cookies may be used to:

  • Measure advertising results
  • Prevent repeated advertisements
  • Build relevant audiences
  • Display more suitable advertisements

You can manage cookies through our cookie banner, privacy-preference options, or browser settings.

Disabling certain cookies may cause some parts of the website, shopping cart, or checkout to work incorrectly.

9. Meta, Google, and Other Advertising Services

Where enabled, we may use services such as Meta, Google, TikTok, or other advertising and analytics platforms.

These services may collect information about website visits, product views, cart activity, and purchases to:

  • Measure campaign performance
  • Improve advertising
  • Create relevant audiences
  • Display personalised advertisements

The information processed by these platforms is subject to their own privacy policies and settings.

10. Data Retention

We retain personal information only for as long as reasonably necessary to:

  • Complete and document transactions
  • Provide customer support
  • Maintain order and delivery records
  • Handle exchanges, returns, and disputes
  • Detect or prevent fraud
  • Meet accounting, tax, legal, and regulatory obligations
  • Enforce our store policies

When information is no longer reasonably required, we may delete, anonymise, or securely dispose of it.

11. Data Security

We use reasonable administrative, organisational, and technical measures to protect personal information against:

  • Unauthorised access
  • Loss
  • Misuse
  • Disclosure
  • Alteration
  • Destruction

Access to personal information is limited to authorised staff and service providers who require it for legitimate business purposes.

However, no internet transmission, website, or electronic storage system can be guaranteed to be completely secure.

12. International Data Processing

Lil Cubs is based in Pakistan and also serves customers in other countries and regions.

Some service providers, including Shopify, cloud-hosting companies, analytics services, payment providers, and advertising platforms, may process or store personal information outside Pakistan or outside the customer’s country of residence.

Where applicable, we rely on our service providers to maintain appropriate protections for personal information processed internationally.

13. Your Privacy Rights

Depending on your location and applicable law, you may have the right to:

  • Request access to your personal information
  • Request correction of inaccurate information
  • Request deletion of certain information
  • Withdraw marketing consent
  • Object to certain uses of your information
  • Restrict certain processing activities
  • Request information about how your data is used
  • Submit a privacy-related complaint
  • Opt out of certain data sharing or personalised advertising

To submit a privacy request, contact us using the details provided below.

We may ask for reasonable information to confirm your identity before processing the request.

Some information may need to be retained where required for legal, tax, accounting, fraud-prevention, or dispute-resolution purposes.

14. Children’s Privacy

Lil Cubs sells clothing for babies and children, but our website and purchasing services are intended for adults, parents, and legal guardians.

Children should not:

  • Place an order independently
  • Create an account without permission
  • Submit personal information
  • Subscribe to marketing communications

If you believe a child has provided personal information without appropriate parental or guardian involvement, please contact us. We will review the request and take appropriate action.

15. Customer Reviews and User Content

When you submit a review, photograph, testimonial, or other content, the information you choose to publish may be visible to other website visitors.

Please avoid including sensitive personal information, addresses, phone numbers, or payment details in public reviews.

We may moderate or remove content that is misleading, offensive, unlawful, irrelevant, or contains private information.

16. Third-Party Websites

Our website may contain links to third-party websites, applications, payment services, social-media pages, or external platforms.

Lil Cubs is not responsible for the privacy practices, security, or content of third-party services. You should review their privacy policies before providing personal information.

17. Business Transfers

If Lil Cubs is involved in a merger, acquisition, restructuring, sale of assets, or change of ownership, customer information may be transferred as part of that business transaction.

Any new owner or operator would be expected to handle personal information in accordance with applicable privacy requirements.

18. Legal Disclosure

We may disclose personal information where reasonably necessary to:

  • Comply with applicable laws
  • Respond to a lawful government request
  • Enforce our terms and store policies
  • Investigate fraud or misuse
  • Protect the rights, safety, or property of Lil Cubs, our customers, or others
  • Establish, exercise, or defend legal claims

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our business practices
  • Website features
  • Shopify settings
  • Installed applications
  • Payment or courier services
  • Advertising and analytics tools
  • Applicable legal requirements

The latest version will be published on this page with an updated “Last Updated” date.

We encourage customers to review this page periodically.

20. Contact Us

For privacy-related questions, requests, concerns, or complaints, please contact:

Lil Cubs

Website: LilCubs.pk
Address: 72-G, H Block, DHA Phase 1, Lahore, Pakistan
Email: lilcubspk@gmail.com
Phone and WhatsApp: 03444409126

Please include sufficient details about your request so that our team can review and respond appropriately.